Apple is preparing for one of its biggest product events in years. The company’s officially announced “Surprise and shine” Apple Event is scheduled for September 9, 2026, with the presentation beginning at 10 a.m. Pacific Time. For viewers in India, Apple lists the start time as 10:30 PM IST. While Apple has confirmed the event itself, the biggest product details remain under wraps.
That’s put the spotlight on rumors about Apple’s first foldable iPhone, widely expected to be called the iPhone Ultra. If the reports prove accurate, the device could represent Apple’s biggest iPhone design change in years. Apple Developer has also confirmed that the event will stream through Apple’s platforms, but it has not officially revealed the products that will debut.
Will the Foldable iPhone Ultra Finally Arrive?
According to reports from Reuters, Apple is expected to make its foldable iPhone a major part of its new product strategy. The device is rumored to use a book-style folding design, allowing it to work as a compact phone when closed and offer a much larger screen when opened.
Recent reports from MacRumors suggest the foldable could support MagSafe charging and may feature a very subtle display crease. Other rumors point to a roughly 5.5-inch outer display and a larger inner screen approaching 7.8 inches.
Another major rumor is that Apple could use Touch ID in the power button instead of Face ID. This hasn’t been confirmed. But such a design could help Apple manage the engineering challenges created by an ultra-thin foldable body.
A Premium Price Could Make Headlines
The biggest surprise may be the price. Reports suggest the foldable iPhone Ultra could cost over $2,000, possibly Apple’s most expensive iPhone yet. The Financial Times reports that Apple’s foldable ambitions come as premium smartphone prices and component costs continue to rise.
WIRED has also reported that Apple may focus its 2026 fall launch more heavily on premium devices, with lower-priced models potentially arriving later. That strategy would make the rumored Ultra an especially important test. It would show how much consumers are willing to pay for a radically different iPhone.
What Else Could Apple Announce?
Beyond the foldable iPhone, expectations include new iPhone 18 Pro models and possible updates across Apple’s wearable ecosystem. Reports from The Verge suggest the event could also bring new Apple Watch announcements and other hardware updates.
For now, the most important detail is simple: the event is official. The iPhone Ultra remains a rumor until Apple takes the stage. If the foldable device appears, September 9 could mark the beginning of an entirely new chapter for the iPhone.
Apple’s “Surprise and Shine” event is confirmed, but the foldable iPhone Ultra’s name, specifications, price and availability are still unconfirmed. The rumors point toward a premium book-style foldable with a large internal display, advanced Apple silicon and an extremely high price.
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