“Jill Zarin Has Not Been Associated With Us”: Zarin Fabrics Distances Itself After Super Bowl Rant

Zarin Fabrics, a New York–based fabric retailer, has released a public statement distancing itself from reality TV personality Jill Zarin. The response followed backlash over a Super Bowl–related rant that spread quickly on social media.

Zarin Fabrics Responds With a Clear Statement

In a notice posted on its website, Zarin Fabrics stated that Jill Zarin “has not been associated with us for many years.” The company said it wanted to address confusion caused by the shared last name.

The statement clarified that the business has no professional or promotional relationship with the former Real Housewives of New York City star.

The Red X That Sparked Online Attention

The company drew further attention after placing a bold red “X” over Jill Zarin’s image on its homepage. Users quickly shared screenshots on platforms like X and Instagram.

What Triggered the Backlash?

The controversy followed a Super Bowl–related rant posted by Jill Zarin. Many viewers criticized the remarks, and the clip gained rapid traction online. Some users mistakenly linked the comments to Zarin Fabrics.

Media analysts cited by The Hollywood Reporter noted that viral moments often force brands to act quickly. Public silence can create the impression of endorsement.

Why Brands Act Fast During Viral Controversies

Brand strategists say companies must protect their reputations in real time. According to Forbes, businesses often issue rapid clarifications even when no formal connection exists.

Zarin Fabrics’ response highlights how family-named brands face unique risks online. Shared surnames can easily confuse audiences during high-profile controversies.

A Longstanding New York Business

Zarin Fabrics has served New York’s fashion and interior design industries for decades. The company said it remains focused on its customers, employees, and business partners.

The incident shows how quickly public figures and unrelated brands can become linked online. As social media reaction continues, companies remain under pressure to respond decisively.

Editorial Disclaimer: This article reports on publicly available statements and media coverage.

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