By Vinod Ram 
Angel Reese, the Chicago Sky’s dynamic forward and one of the WNBA’s brightest young stars, has rapidly emerged as one of basketball’s most marketable athletes. Known affectionately as the “Bayou Barbie” during her championship-winning stint at LSU and now as the “Chi Barbie” in Chicago, Reese has built an impressive endorsement portfolio worth approximately $1.8 million with more than 20 active brand partnerships.
During her historic 2024 rookie season, Reese averaged 13.6 points and a WNBA-record 13.1 rebounds per game, while setting the league record for consecutive double-doubles with 15 straight games. Her on-court dominance combined with her magnetic personality, fashion-forward style, and strategic business acumen have made her a premier choice for brands targeting diverse, younger audiences across the United States.
From signature shoe deals to social impact campaigns, Angel Reese’s brand collaborations showcase how modern WNBA athletes are building empires that extend far beyond basketball. Here’s an in-depth look at the top seven brand partnerships defining Angel Reese’s meteoric rise as a sports marketing phenomenon.
1. Reebok: Building a Basketball Legacy with Signature Footwear
Industry: Athletic Apparel & Footwear
Deal Type: Multi-Year Signature Shoe Partnership
Announced: October 2023 (Extended October 2024)
Angel Reese’s partnership with Reebok represents her most strategic and lucrative endorsement deal. In October 2024, Reese extended her Reebok contract with a multiyear deal that includes a signature shoe release scheduled for 2026, making her one of only six active WNBA players with a signature shoe deal.
Why Reebok Chose Reese
The partnership began in October 2023 when Reese was still at LSU, making her Reebok’s first major Name, Image, and Likeness (NIL) signing. Shortly after NBA legend Shaquille O’Neal was named Reebok’s president of basketball, he identified Reese as the perfect athlete to help revitalize the brand’s basketball division.
“I wanted to be a priority,” Reese explained in interviews about why she chose Reebok over Nike and Jordan Brand. “They don’t have a women’s basketball player as a face. So I wanted to be that. Plus, my relationship with Shaq, and I like how they’re rebranding everything and letting me be the creator behind everything I want to do.”
Product Launches & Creative Control
In August 2024, Reebok debuted Reese’s first collaborative footwear and apparel collection called “Reebok by Angel,” inspired by her unapologetic nature, versatile style, and explosive energy. That same month, she unveiled the Reebok Engine A, the brand’s first new performance basketball sneaker since the early 2010s.
The signature shoe coming in 2026 will make Reese only the second WNBA player in Reebok history to receive this honor, joining elite company with Nike’s A’ja Wilson, Sabrina Ionescu, and Caitlin Clark, as well as Puma’s Breanna Stewart.
Key Highlights:
- Multi-year contract extension announced October 2024
- Full creative control over design and branding
- Signature shoe release: Spring 2026
- First performance basketball shoe debut: Engine A (August 2024)
- Collaborative collection: “Reebok by Angel” (August 2024)
2. Reese’s Pieces (The Hershey Company): The Perfect Name-Brand Partnership
Industry: Food & Confectionery
Deal Type: Multi-Year Brand Ambassador
Announced: August 2024
Perhaps no endorsement deal has felt more destined than Angel Reese’s partnership with Reese’s candy, owned by The Hershey Company. This collaboration represents the culmination of a four-year pursuit by the basketball star to secure a deal with the brand sharing her last name.
The Fan-Driven Partnership
The connection between Angel Reese and Reese’s candy became organic through social media. Fans began calling themselves “Reese’s Pieces” online, creating an authentic grassroots movement that caught the attention of Hershey’s marketing team. The Reese’s Pieces social media account even posted images of candy pieces wearing headbands similar to those Reese wears on the court.
“I’ve been trying to get this deal for four years,” Reese shared when announcing the partnership in August 2024. “I credit my fans for making this happen. They created such a strong connection between me and the brand that it became impossible to ignore.”
Limited-Edition Collections
The partnership launched with the “Angel Reese x Reese’s Pieces Logo Collection,” featuring bold, vibrant apparel designs reflecting her personality. The collaboration includes:
- Limited-edition merchandise drops
- Custom jersey designs featuring Reese’s Peanut Butter Cup branding
- Social media campaigns celebrating the name connection
- Custom sneakers by shoe artist Marvin Baroota featuring Reese’s Pieces branding
This authentic, fan-driven partnership demonstrates Reese’s understanding of how organic brand relationships create the most powerful marketing opportunities.
Key Highlights:
- Four-year pursuit before deal secured
- Fan-driven “Reese’s Pieces” nickname created organic connection
- Limited-edition apparel collections
- Perfect alignment between personal brand and product
3. Goldman Sachs: Using Her Platform for Social Impact
Industry: Financial Services & Social Impact
Deal Type: Brand Ambassador & Advocacy Campaign
Announced: March 2024
Angel Reese’s partnership with Goldman Sachs transcends traditional athlete sponsorships, positioning her as an advocate for social change and community empowerment. As an ambassador for Goldman Sachs’ “One Million Black Women” initiative, Reese amplifies the voices of Black women to policymakers in Washington, D.C.
Intergenerational Impact Campaign
In a powerful television advertisement featuring both Angel and her mother, Angel Webb Reese (a former basketball player), the WNBA star discusses the challenges Black women face across generations. “I owe so much to my mom,” Reese says in the campaign. “She instilled in me my confidence, work ethic, and my commitment to my community. It’s clear that from her generation to today, Black women are still facing challenges. But I believe change is possible.”
Beyond Traditional Endorsements
This partnership demonstrates Reese’s commitment to leveraging her platform for meaningful causes rather than just personal financial gain. By aligning with Goldman Sachs’ social responsibility initiatives, she positions herself as an athlete-activist who understands the importance of advocacy and representation.
The One Million Black Women initiative aims to narrow the opportunity gap for Black women through targeted investments, partnerships, and policy advocacy—causes that resonate deeply with Reese’s personal values and community commitments through her Angel C. Reese Foundation.
Key Highlights:
- Ambassador for “One Million Black Women” campaign
- National TV commercial featuring Angel and her mother
- Focus on policy advocacy and systemic change
- Alignment with personal philanthropic work
4. Beats by Dre: Amplifying Cultural Influence
Industry: Audio Technology & Lifestyle
Deal Type: Brand Ambassador & Product Integration
Announced: January 2024
Angel Reese’s partnership with Beats by Dre perfectly aligns with her status as a cultural icon who transcends basketball. The premium audio brand, known for partnering with influential athletes and musicians, recognized Reese’s star power and her ability to connect authentically with younger, culturally-engaged audiences.
Community-First Marketing
The collaboration gained particular attention when Reese surprised both the LSU women’s and men’s basketball teams with custom purple and yellow Beats headphones—a gesture showcasing her generosity and team spirit. This approach to brand partnership demonstrates how Reese uses her endorsement deals to give back to her community rather than just promote products.
Cultural Icon Status
Beats by Dre has built its brand around selecting athletes who represent more than just their sport. Previous basketball partnerships have included LeBron James, Stephen Curry, and other cultural icons. Reese fits perfectly into this category with her confident personality, fashion-forward style, and influence that extends well beyond the basketball court.
The partnership includes:
- Custom product integration during games and appearances
- Social media content creation
- Team gifting programs
- Lifestyle marketing campaigns
Key Highlights:
- Partnership with premium audio lifestyle brand
- Custom LSU team gifts (purple and yellow Beats)
- Alignment with cultural icon positioning
- Integration across social media platforms
5. Amazon: E-Commerce and Content Creation
Industry: E-Commerce & Technology
Deal Type: Brand Ambassador & Content Creator
Announced: July 2023
Angel Reese’s partnership with Amazon showcases her versatility as both a brand ambassador and digital content creator. This strategic collaboration leverages Amazon’s massive e-commerce reach while allowing Reese to showcase her personality through engaging, relatable content.
Viral “Dormz” Campaign
One of Reese’s most memorable campaigns featured the “Dormz” advertisement, filmed alongside LSU teammate Flau’jae Johnson. The ad creatively reimagined the classic “MTV Cribs” format, with the two basketball stars showing off their decorated LSU dorm rooms featuring products available on Amazon.
The authentic, humorous approach resonated strongly with college students and young professionals nationwide, generating millions of views and significant social media engagement. The campaign successfully demonstrated how student-athletes live, study, and prepare for games while promoting Amazon’s diverse product ecosystem.
“Angel’s Picks” Collection
In May 2024, Amazon released “Angel’s Picks,” a curated collection of Reese’s personalized product recommendations, giving fans direct access to items she uses and loves. This shopping experience allows fans to purchase everything from beauty products to tech accessories endorsed by Reese.
The Amazon partnership is particularly strategic because it:
- Aligns with the platform’s massive U.S. consumer base
- Promotes products across multiple categories
- Creates ongoing content opportunities
- Enables direct fan engagement through curated collections
Key Highlights:
- Viral “Dormz” campaign with Flau’jae Johnson
- “Angel’s Picks” curated product collection (May 2024)
- Multi-category product promotion
- Creative content integration
6. PlayStation: Gaming Industry Crossover Appeal
Industry: Gaming & Entertainment
Deal Type: Brand Ambassador & Product Promotion
Announced: June 2023
Angel Reese’s endorsement deal with PlayStation demonstrates her crossover appeal beyond traditional sports audiences, tapping into the massive gaming market. As part of PlayStation’s prestigious Playmaker program, Reese joined an elite group of athletes bridging the gap between sports and digital entertainment.
Final Fantasy XVI Campaign
Reese promoted Final Fantasy XVI, one of PlayStation’s major video game releases, demonstrating her versatility as a brand ambassador and her ability to connect with gaming communities. The campaign featured Reese engaging with the game, creating content that resonated with both basketball fans and gaming enthusiasts.
Strategic Gaming Market Entry
The gaming industry increasingly recognizes the value of partnering with athletes who naturally understand digital engagement. Reese’s PlayStation deal positions her within this lucrative crossover space, allowing her to:
- Connect with fans who follow her digitally but may not watch basketball
- Expand into one of the most engaged consumer demographics
- Create content across multiple platforms
- Build relationships with younger, tech-savvy audiences
Gaming partnerships have become increasingly valuable for athletes, particularly younger stars like Reese who grew up in the digital age and authentically understand gaming culture.
Key Highlights:
- Member of PlayStation Playmaker program
- Final Fantasy XVI promotional campaign
- Crossover appeal to gaming audiences
- Digital content creation opportunities
7. Tampax: Breaking Taboos and Supporting Women’s Health
Industry: Personal Care & Wellness
Deal Type: Brand Ambassador & Advocacy Campaign
Announced: 2023-2024
Angel Reese’s partnership with Tampax (a Procter & Gamble brand) represents her willingness to engage with topics often considered taboo in sports marketing. Appearing alongside LSU teammate Flau’jae Johnson in Tampax advertising campaigns, Reese helps normalize conversations about menstruation and women’s health in athletics.
Addressing Real Athlete Challenges
This partnership is particularly significant because it addresses genuine challenges female athletes face—managing their periods while competing at the highest levels. By lending her name and platform to Tampax, Reese contributes to destigmatizing these conversations and empowering young women to speak openly about their health needs.
Authentic Connection with Female Athletes
The Tampax deal demonstrates Reese’s understanding of her audience and her role as a role model. Rather than only promoting glamorous products, she addresses real-life issues facing young women and girls in sports. This authentic approach:
- Strengthens connections with female fans and athletes
- Normalizes discussions about women’s health in sports
- Positions Reese as relatable and down-to-earth
- Supports younger athletes facing similar challenges
The campaign features honest, straightforward messaging about how female athletes manage their health while maintaining peak performance—a conversation that’s long overdue in sports marketing.
Key Highlights:
- Collaboration with LSU teammate Flau’jae Johnson
- Focus on women’s health advocacy
- Breaking taboos in sports marketing
- Authentic messaging for young female athletes
Angel Reese Makes History at the Victoria’s Secret Fashion Show
In a crossover moment that underscored her rising icon status, Reese made history as the first professional athlete to walk in the 2025 Victoria’s Secret Fashion Show. On October 15, 2025, she stunned the audience in two pink lingerie ensembles—one featuring floral accents and a matching shawl, the other paired with dramatic wings—delivering runway confidence with the same intensity she brings to the court. Reese described the experience as “surreal and full-circle,” noting that just a year earlier she had attended the show as a fan and manifested walking in it herself. Her participation not only bridges the worlds of sports and fashion but further expands her personal brand into new cultural and visual arenas.
Additional Notable Brand Partnerships
While the above seven represent Angel Reese’s most significant collaborations, her endorsement portfolio extends considerably further. Her deals include more than 20 brands in total as of October 2025, including:
Fashion & Lifestyle
- Coach – Luxury fashion accessories
- JanSport – Backpacks and school supplies
- Good American – Fashion apparel
- The Society Management – Fashion representation
Food & Beverage
- McDonald’s – Fast food partnership
- Raising Cane’s – Limited-edition basketball jerseys
- Wingstop – Restaurant chain endorsement
- Outback Steakhouse – Dining partnership
- Pepsi’s Starry – Beverage promotion
- Sonic Drive-In – Fast food collaboration
- ZOA Energy – Energy drink endorsement
Technology & Services
- Bose – Premium audio equipment
- Discord – Gaming communication platform
- Xfinity – Telecommunications services
- TurboTax (Intuit) – Tax preparation software
- Cash App – Mobile payment service (October 2024)
Sports & Entertainment
- Topps – Trading cards and collectibles
- Panini America – Sports memorabilia
- Dick’s Sporting Goods – Sporting goods retail
- Sports Illustrated Swimsuit – Magazine feature
Beauty & Personal Care
- Mielle Organics – Hair care products
- Banter by Piercing Pagoda – Jewelry
Other Partnerships
- Airbnb – Travel and hospitality
- TOGETHXR – Women’s sports media platform
- Hancock Whitney – Banking services
- DTLR – Sneaker and apparel retail
- Campus Ink – Custom jerseys
- Caktus AI – Educational technology
- Gordon McKernan Injury Attorneys – Legal services
Angel Reese’s Strategic Approach to Brand Building
Why Brands Choose Angel Reese
Angel Reese’s appeal to major brands stems from several key factors:
- Authenticity: Reese carefully selects partnerships aligning with her values and personality
- Social Media Influence: With 4.6 million Instagram followers (highest among WNBA players), she delivers massive reach
- Cultural Relevance: Her “Bayou Barbie” and “Chi Barbie” personas resonate with younger, diverse audiences
- On-Court Excellence: Record-breaking WNBA performance validates her athletic credibility
- Business Acumen: Strategic thinking about long-term brand building beyond basketball
The Business Philosophy
“I want people to know the deals don’t just stop in college,” Reese emphasized in a SportsCenter interview. “When you go to the pros, it continues.” This perspective helped her maintain and expand her endorsement portfolio through her transition from LSU to the WNBA.
Despite joking that her WNBA salary of approximately $73,000 in her rookie year doesn’t cover her Chicago rent, Reese’s diversified income through endorsements has allowed her to build substantial wealth. Her estimated net worth of $1.5 million reflects not just her basketball salary but her savvy business decisions and brand-building efforts.
Investment Ventures Beyond Endorsements
Angel Reese isn’t just collecting endorsement checks—she’s building a business empire:
DC Power Football Club
In May 2024, Reese became a founding investor in DC Power FC, a women’s soccer team in the USL Super League, demonstrating her commitment to supporting women’s sports beyond basketball.
Fashion & Media Ventures
- Partnership with The Society Management for fashion ventures
- “Unapologetically Angel” podcast (launched September 2024)
- Branded merchandise sales through her personal website
- Future aspirations to own a modeling agency
- Long-term goal of WNBA team ownership
Angel C. Reese Foundation
In August 2023, Reese established her charitable foundation dedicated to fostering equity for girls and underrepresented groups through sports, education, and financial literacy initiatives.
Impact on Women’s Basketball Marketing
Angel Reese’s endorsement success represents more than personal achievement—it’s helping elevate women’s basketball and demonstrate the commercial viability of WNBA players nationwide.
Paving the Way for Future Generations
Alongside contemporaries like Caitlin Clark, Reese is proving that women’s basketball players can command major endorsement deals rivaling their male counterparts. By securing signature shoe deals, major corporate partnerships, and cultural endorsements, she’s expanding possibilities for future generations of women athletes.
Changing the Narrative
Reese is showing young athletes they can be:
- Businesswomen building diverse portfolios
- Fashion icons influencing mainstream culture
- Social advocates addressing important issues
- Elite competitors dominating their sport
All simultaneously, without compromising any aspect of their identity.
Looking Ahead: Future Growth Opportunities
As Angel Reese continues developing her game with the Chicago Sky and prepares for her signature Reebok shoe launch in 2026, her endorsement portfolio will likely continue expanding.
Anticipated Developments
- Signature Shoe Success: Spring 2026 Reebok launch could dramatically increase her endorsement value
- Media Expansion: “Unapologetically Angel” podcast creating ongoing content opportunities
- Entertainment Ventures: Reese has teased potential big-screen debuts and entertainment projects
- Fashion Lines: Continued development of apparel collections and style collaborations
- WNBA Growth: The league’s new media rights deal will increase player salaries and marketability
The Key to Continued Success
Reese’s continued endorsement success depends on maintaining authenticity while strategically expanding into new markets. Her ability to remain relatable despite growing fame, combined with her willingness to address important social issues, positions her for long-term success as a brand ambassador.
The Angel Reese Brand Blueprint
Angel Reese’s top brand collaborations and endorsements reflect a new era in women’s sports marketing. From Reebok’s signature shoes to Reese’s candy, from Goldman Sachs’ social initiatives to PlayStation’s gaming world, Reese has built a diverse portfolio showcasing her multi-dimensional appeal.
Her strategic approach to partnerships, combined with her authentic personality and impressive on-court performance, has made her one of the most marketable athletes in women’s sports. With a record-breaking rookie season that included averaging 13.6 points and a league-record 13.1 rebounds per game, plus 26 double-doubles including 15 consecutive, Reese proved she belongs among basketball’s elite.
For Brands
Angel Reese represents the ideal partnership opportunity for companies looking to connect with younger, diverse audiences who value authenticity and social consciousness.
For Fans and Aspiring Athletes
Reese provides a blueprint for building a personal brand that extends well beyond athletic achievement, demonstrating that strategic thinking and authentic relationships can create lasting success.
For Women’s Sports
Her endorsement success helps pave the way for future generations to achieve both athletic and financial success, proving that women athletes can build empires rivaling any in professional sports.
As the “Bayou Barbie” turned “Chi Barbie” continues breaking records and shattering expectations both on the basketball court and in the business world, Angel Reese is proving she’s built for lasting success in the rapidly evolving landscape of women’s professional sports.
Frequently Asked Questions (FAQs)
Q: How much is Angel Reese’s endorsement portfolio worth?
A: Angel Reese’s endorsement portfolio is valued at approximately $1.8 million to $2 million as of 2024-2025, with over 20 active brand partnerships.
Q: When will Angel Reese’s signature shoe release?
A: Angel Reese’s signature Reebok basketball shoe is scheduled to release in Spring 2026.
Q: How many WNBA players have signature shoe deals?
A: As of 2024, six active WNBA players have signature shoe deals: Angel Reese (Reebok), Caitlin Clark (Nike), A’ja Wilson (Nike), Sabrina Ionescu (Nike), Breanna Stewart (Puma), and Sydney Colson (Creative Control).
Q: What is Angel Reese’s WNBA salary?
A: Angel Reese signed a four-year rookie contract with the Chicago Sky worth $324,383 total, breaking down to approximately $73,439 in 2024, $74,909 in 2025, $82,399 in 2026, and $93,636 in 2027.
Q: What records did Angel Reese set in her rookie WNBA season?
A: Angel Reese set multiple WNBA records including single-season rebounds (446), rebounds per game (13.1), offensive rebounds (172), and consecutive double-doubles (15 games).
Q: How many Instagram followers does Angel Reese have?
A: As of January 2025, Angel Reese has 4.6 million Instagram followers, making her the most-followed player in the WNBA.
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