By Vinod Ram 
In 2025, the world of toys is no longer just a child’s playground. A new wave of collectible toys—like Labubu, Jellycat plushies, and Crybaby dolls—has taken the adult world by storm, evolving into a lifestyle phenomenon that blends nostalgia, design, and pop culture. These aren’t just toys; they’re expressions of identity, emotional comfort, and artistic taste.
The “Kidult” Movement: A Growing Cultural Shift
At the heart of this trend lies the rise of the “kidult”—a portmanteau of “kid” and “adult”—referring to grown-ups who indulge in traditionally youthful interests, from toys and cartoons to video games and anime. This movement has exploded in recent years, driven by social media, collector communities, and a yearning for the comfort and whimsy of childhood amidst global uncertainty.
Labubu: Quirky, Limited, and High-Demand
Labubu, from the popular “The Monsters” series by Hong Kong artist Kasing Lung, has become a cult favorite. With its mischievous smile and eerie-cute appearance, Labubu figures often sell out instantly, leading to long lines, lottery-style releases, and inflated resale prices. Part art toy, part status symbol, Labubu resonates with collectors who value limited editions and designer collaborations.
Jellycat: Plush Meets Aesthetic
Jellycat, the British brand best known for its irresistibly soft and quirky plush animals, has become more than just a children’s toy line. Adults now flaunt their Jellycat collections on Instagram and TikTok, treating them like fashion accessories or home décor pieces. Some models even fetch premium prices in resale markets, especially discontinued or regional exclusives.
Crybaby: Emotion in Vinyl
Crybaby dolls—wide-eyed, teardrop-streaked figures—capture a mood many adults relate to. Their exaggerated emotional expressions have turned them into icons of the post-ironic internet age, making them a favorite among those who appreciate art toys with a twist of dark humor. Like Labubu, Crybaby drops often go viral, with fans camping online or in-store to snag limited releases.
More Than Toys: Social Connection and Self-Expression
These collectible toys serve as more than just physical objects—they’re part of how adults today express themselves, connect with others, and cope with modern life. Online communities and events like toy fairs, pop-up shops, and unboxing videos have created vibrant subcultures around them. For many, collecting is a hobby that offers joy, nostalgia, and even a form of escapism.
Final Thoughts
The popularity of Labubu, Jellycat, and Crybaby in 2025 reflects broader cultural currents. As the line between childhood and adulthood continues to blur, toys are no longer tucked away in memory boxes. They’re proudly displayed on shelves, featured in outfits, and shared online—symbols of personality, creativity, and emotional resonance in a world that increasingly values individuality.
