By Vinod Ram 
If you’ve been waiting to upgrade your TV, this is the moment. January consistently ranks as the best month to buy a television, and with the Super Bowl just weeks away, retailers are slashing prices to clear inventory before the Big Game.
Shoppers can currently find 30%–50% discounts on big-screen TVs at major retailers like Best Buy, Walmart, and Costco.
Why January Is the Best Time to Buy a TV
Retailers follow predictable inventory cycles. After the holiday rush, stores make room for new models announced during events like CES (Consumer Electronics Show).
That means last year’s models — which still offer excellent performance — are heavily discounted in January.
The approaching Super Bowl only accelerates those price cuts as demand for large screens spikes.
Best Super Bowl TV Deals by Retailer
Best Buy: Wide Selection & Price Matching
Best Buy TV deals are especially strong in January, with discounts across:
- 4K UHD TVs
- OLED and QLED displays
- 75-inch and larger screens
Best Buy’s price-match policy also makes it easier to lock in the lowest available price.
Walmart: Budget-Friendly Big Screens
Walmart TV sales are ideal for shoppers looking for affordable upgrades.
Expect strong deals on:
- 65-inch and 70-inch TVs
- Entry-level 4K smart TVs
- Major brands at aggressive price points
Costco: Premium TVs With Added Value
Costco TV deals often include extended warranties and bundled perks.
Costco is a top choice for:
- High-end OLED and QLED TVs
- Longer manufacturer warranties
- Member-exclusive pricing
What to Look for When Buying a Super Bowl TV
Before grabbing a deal, consider these essentials:
- Screen size: 65 inches or larger for immersive viewing
- Resolution: 4K UHD is the current standard
- Refresh rate: 120Hz offers smoother sports motion
- Smart features: Built-in apps for streaming services
Sports fans may also want to prioritize TVs known for strong motion handling and brightness.
How Long Will These Deals Last?
Most Super Bowl TV discounts peak in late January and begin to disappear as February approaches.
By the week of the game, popular sizes and models are often sold out — and prices may creep back up.
If you want the best selection and deepest discounts, the next two weeks are critical.
Buy Now, Cheer Later
Whether you’re hosting a Super Bowl party or just upgrading your home setup, January’s TV sales offer the best value of the year.
With retailers clearing inventory and competition driving prices down, this is the sweet spot for serious savings.
Just don’t wait too long — the best deals won’t last until kickoff.
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