By Vinod Ram 
Bella Hadid’s career is entering a new phase. Known globally as a fashion icon and supermodel, Hadid is now stepping into darker, more complex territory with her role in Ryan Murphy’s upcoming horror series The Beauty.
The casting has sparked a new conversation online: is Bella Hadid successfully transitioning from the runway to becoming television’s next “Scream Queen”?
What Is The Beauty?
The Beauty is a high-concept horror series developed by prolific creator Ryan Murphy, known for shaping modern horror television through franchises like American Horror Story.
The show blends body horror, psychological tension, and social commentary—hallmarks of Murphy’s storytelling. Early reports suggest The Beauty explores obsession, identity, and transformation, themes that align closely with the fashion world Hadid knows so well.
Industry coverage from The Hollywood Reporter and Variety positioned the series as one of the most anticipated genre releases.
Why Bella Hadid’s Casting Matters
Bella Hadid has long been one of the most recognizable faces in fashion, appearing on countless magazine covers and runway shows. Her move into scripted television marks a deliberate expansion beyond modeling.
Hadid’s presence brings built-in cultural relevance. As analysts at Vogue have noted, models crossing into film and television often redefine public perception when paired with the right project.
The Beauty offers Hadid something fashion alone cannot: character depth, vulnerability, and emotional range.
From Runway to Horror: A Difficult Transition
The transition from modeling to acting is notoriously challenging. Visual presence does not always translate to performance credibility.
However, horror television has historically served as a successful entry point for unconventional casting. Murphy’s previous projects have elevated unexpected performers by leaning into stylized storytelling.
As discussed by critics at IndieWire, horror rewards intensity and emotional commitment over traditional acting pedigree.
Is Bella Hadid Becoming a “Scream Queen”?
The term Scream Queen has evolved. It no longer applies only to actors who survive slasher films.
Modern horror icons embody cultural anxiety, beauty standards, and power dynamics. Hadid’s role in The Beauty places her squarely within that evolution.
Her screen presence, combined with Murphy’s heightened visual style, positions her as a potential new archetype—one shaped by fashion, fame, and fear.
The Ryan Murphy Effect
Ryan Murphy’s influence cannot be overstated. His series often redefine genres while launching or reshaping careers.
Actors like Jessica Lange and Sarah Paulson became horror royalty through Murphy’s projects. Casting Hadid suggests confidence in her ability to carry complex material.
Murphy’s creative universe thrives on bold choices—and casting a global fashion icon fits that pattern.
Audience Reaction and Cultural Buzz
Online reaction to Hadid’s casting has been mixed but intense. Supporters praise the risk, while skeptics question her acting credentials.
Yet engagement metrics tell a different story. Social chatter surrounding The Beauty surged after casting news broke, signaling strong audience curiosity.
In today’s streaming landscape, attention itself is a powerful currency.
The rise of The Beauty represents more than a new horror series—it marks a turning point for Bella Hadid.
Whether she ultimately earns the title of horror TV’s new queen remains to be seen. But her transition from runway to screen reflects a broader shift in celebrity culture.
If horror thrives on transformation, Bella Hadid may be embracing the genre at exactly the right moment.
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